Free UTM Builder Online – utm builder Utility
Create tracking URLs with custom campaign parameters.
Generated URL
Track Your Marketing Success with UTM Parameters
Using UTM parameters is the gold standard for tracking marketing campaign performance. By appending simple tags to your URLs, you can see exactly which sources, mediums, and campaigns are driving traffic and conversions on your website.
Key UTM Parameters Explained
- Source: Identifies the platform where the traffic originates (e.g., Google, Facebook, Newsletter).
- Medium: The type of traffic (e.g., CPC for paid ads, Email for newsletters, Social for organic social posts).
- Campaign: The specific marketing effort or promotion (e.g., summer_sale, product_launch).
Frequently Asked Questions
UTM (Urchin Tracking Module) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.
Only the Website URL is technically required for the link to work, but for tracking to be effective in Google Analytics, "Source" is usually required, and "Medium" and "Campaign" are strongly recommended.
Related Free Tools
- UTM Parser — Extract campaign details from any UTM-tagged URL.
- URL Cleaner — Remove UTM tags and tracking parameters from URLs.